🕵️‍♂️ Lesson 2: Know Your Enemy

aka: What memes are we really fighting against?

The internet wasn’t always like this.

It started as a messy, beautiful chaos — weird forums, viral videos, deep anonymity, and a sense of digital freedom.
But somewhere along the way, the vibe shifted.

Now?
It’s all predictable feeds, hyper-targeted ads, and a feeling that someone’s always watching.

You don’t need to be a tinfoil hat conspiracy theorist to see it:
🧠 Our attention is being farmed.
📦 Our data is being harvested.
🕵️ Our behavior is being modeled, monetized, and nudged.

This is surveillance capitalism — the default operating system of the modern internet.

⚙️ The System We’re Memeing Against:

• Social platforms that know your fears better than your friends
• Ad networks that track your clicks across every site
• Governments that quietly normalize mass surveillance
• AI tools trained on your memes, your posts, your life
• Big Tech that calls it "personalization" when it's really control

Privacy is no longer just a feature — it’s a form of resistance.

🎯 So where do memes come in?

Memes are small, fast, emotional, and hard to trace.
They don’t ask for permission.
They’re the perfect counter-weapon in a world of polished PR and polished propaganda.

Every meme you post can:

• Jam the feed
• Wake someone up
• Spread cultural antibodies

You don’t need to write a whitepaper.
Just plant a seed of doubt in someone’s scroll.

One well-placed shitpost = thousands of minds nudged sideways.

That’s power.

Bottom Line:

You’re not just making funny pictures.
You’re remixing resistance into something the system can’t fully predict or suppress.

The enemy is surveillance culture.
Our weapon is meme culture.

Choose your side.