🧠 Lesson 1: Why Memes Matter

Let’s be honest: privacy is hard to talk about.

It’s abstract. Technical. Full of jargon.
Most people know something’s wrong, but they zone out when they hear “zero-knowledge proofs” or “end-to-end encryption.”

That’s where memes come in.

Memes are the native language of the internet.
They’re fast, funny, emotional, weird.
They bypass logic and go straight to your gut.

A good meme can explain what an entire blog post can't.
A great meme? It spreads like wildfire.

Throughout history, movements have always used culture to win hearts and minds — posters, slogans, graffiti.
Today? Culture is made of memes.

And when it comes to fighting mass surveillance, censorship, and digital control, we need more than code.
We need culture.

🧩 Why It Matters

• Memes lower the barrier to entry. Anyone can make them.
• They’re remixable, which means your message can evolve and spread.
• They work with the algorithm — instead of trying to shout over it.

Memes don’t ask for permission.
They just go.

🎯 This Course

This mini-course will teach you how to meme effectively — and ethically — about privacy, surveillance, freedom, and resistance.

Whether you’re a shitposting veteran or a total beginner, by the end of this course you’ll be ready to:

• Make memes that slap 🧠
• Enter the Memethon 🏁
• Help shift the culture around privacy 🔥

Let’s get started.